Privacy Policy
ICETREK ehf is committed to protecting your privacy and handling your personal data in accordance with the General Data Protection Regulation (GDPR) and Icelandic law. ICETREK sell and operate tours under the brand name ICETREK and Highlands of Iceland and this privacy policy is valid for both.
1. Information We Collect
When you register on our website, book a tour, or contact us, we may collect:
Full name and contact details (address, email, phone number)
Payment information (processed securely; we do not store full credit card details)
Travel preferences, dietary requirements, and other relevant booking details
Communication history with ICETREK
2. How We Use Your Information
We process your personal data for:
Fulfilling your booking and providing the services you request (legal basis: contract performance)
Communicating with you about your booking, including confirmations, changes, or cancellations
Sending marketing communications if you have consented (you can unsubscribe at any time)
Improving our products, services, and website based on customer feedback
3. Sharing Your Data
We do not sell, lease, or rent your personal data. We may share necessary data with trusted third-party service providers to deliver our services, including:
Email marketing platform (MailChimp)
Payment processors and booking platforms
Accommodation or transport partners when required for your tour
4. Data Retention
We keep your personal data only as long as necessary to fulfil the purposes for which it was collected or to meet legal requirements.
5. International Data Transfers
Some service providers (such as MailChimp) may store data outside the EEA. In such cases, we ensure appropriate safeguards are in place, such as EU Standard Contractual Clauses.
6. Security
We take appropriate technical and organisational measures to protect your personal data against loss, misuse, or unauthorised access.
7. Your Rights
Under GDPR, you have the right to access, correct, or request deletion of your personal data. You can exercise your rights by emailing Icetrek@icetrek.is or calling +354 497 1410.
8. Children’s Privacy
We do not knowingly collect personal data from children under 18 without parental or guardian consent.
9. Photos & Media From Tours
We often take photos or videos during our tours to capture the experience and natural beauty of Iceland. These may be shared with tour participants or used by ICETREK for marketing purposes, including on our website and social media channels.
If you do not wish to appear in any photos or videos, please inform your guide before or during the tour or inform us by sending email to Icetrek@icetrek.is . We fully respect your privacy and will honor all such requests.
Photos where individuals are clearly identifiable are treated as personal data and handled in accordance with the GDPR. We do not sell or share media with third parties unrelated to ICETREK and Highlands of Iceland marketing.
Our websites are: